"Take A Timeout" - The Crystal Coast

For NC and VA sports fans, we showed how to “Take a Timeout” from the intensity of gameday. I wrote all copy for Traffic CTV scripts, GIF banners, and retargeting banners, creating a sports-inspired voice that highlighted the relaxing, crowd-free Crystal Coast. The campaign positioned the unhurried, uncrowded coast as the perfect contrast to high-energy games on screen.