"Pick Your Play" - Spinx

We ran a full-season game day campaign for Spinx, pairing each tailgate deal with football-inspired “plays.” I crafted all copy for graphics and a radio spot, bringing the campaign’s playful strategy to life. Visuals drew from classic locker room strategy—chalkboard Xs and Os, hand-drawn arrows, and bold Spinx branding—to call the winning play every time.