My Portfolio

From live gamedays to scheduled social posts, I find a way (or three) to say something fans have heard a hundred times in a way that feels fresh, engaging, and true to the Chiefs' brand voice. Some of my captions have accompanied the team's highest-performing posts, including Taylor Swift's appearance at the Colts game, Travis Kelce becoming the NFL's all-time leader in yards after the catch, and an editorial reel liked by Taylor Swift herself. As a longtime Swiftie, that last one was a personal highlight!

The Kansas City Chiefs teamed up with Backyard Football to bring a little childhood nostalgia to our final preseason home game against the Seahawks. I wrote promotional copy to build excitement around the theme, along with gameday social captions highlighting the fun as it unfolded.

For Pearson Farm's Peach Connoisseurs, the most loyal subscribers of peach season, we wanted to create something special to show our appreciation. Working alongside my art director, I helped bring an exclusive editorial print piece to life, taking readers through the different phases of peach season and offering a deeper look at what goes into growing their favorite summer fruit. The result was a thoughtfully crafted keepsake that gave subscribers a little more of the farm they love.

We rolled out a collection of print ads for Crystal Coast in 2025-2026, appearing in top magazines like Southern Living, Afar, and Our State. This was my first major project as a copywriting intern. Each one speaks directly to its target audience.

This seasonal campaign targeted Connecticut travelers, highlighting the difference between busy terminals and the open-air relaxation of the Crystal Coast. I handled copy for static and digital assets, emphasizing the ease of reaching the coast via a direct flight from Hartford to New Bern.

For NC and VA sports fans, we showed how to “Take a Timeout” from the intensity of gameday. I wrote all copy for Traffic CTV scripts, GIF banners, and retargeting banners, creating a sports-inspired voice that highlighted the relaxing, crowd-free Crystal Coast. The campaign positioned the unhurried, uncrowded coast as the perfect contrast to high-energy games on screen.

We ran a full-season game day campaign for Spinx, pairing each tailgate deal with football-inspired “plays.” I crafted all copy for graphics and a radio spot, bringing the campaign’s playful strategy to life. Visuals drew from classic locker room strategy—chalkboard Xs and Os, hand-drawn arrows, and bold Spinx branding—to call the winning play every time.

For GirlUp Greenville's 2025 Giving Tuesday campaign, we gave fundraising a fresh spin with It's Givin' Szn. Building on the previous year's TeamUp With GirlUp campaign, we took inspiration from '90s sports posters to create a bold, playful campaign celebrating girls and their individual passions. I helped bring the concept to life through copy across print and social media, encouraging the Greenville community to show up for the next generation of girls. With an original fundraising goal of $20,000, the campaign went on to raise over $40,000—more than doubling expectations!