"It's Givin' SZN" - GirlUp GVL

For GirlUp Greenville's 2025 Giving Tuesday campaign, we gave fundraising a fresh spin with It's Givin' Szn. Building on the previous year's TeamUp With GirlUp campaign, we took inspiration from '90s sports posters to create a bold, playful campaign celebrating girls and their individual passions. I helped bring the concept to life through copy across print and social media, encouraging the Greenville community to show up for the next generation of girls. With an original fundraising goal of $20,000, the campaign went on to raise over $40,000—more than doubling expectations!