It's Givin' Szn

For GirlUp Greenville’s Giving Tuesday campaign, we refreshed their existing TeamUp With GirlUp concept and evolved the theme into “It’s Givin’ Szn” to support their $20,000 fundraising goal. Inspired by 90s athletic posters, we created bold, energetic visuals and encouraged the girls to bring accessories that represented their real passions—not just sports—to spotlight the diversity of their identities.

Through a coordinated print and social media campaign, the organization ultimately raised over $40,000 on Giving Tuesday—almost doubling their original goal.