"Wish You Were Here”

This seasonal campaign targeted Connecticut travelers, highlighting the difference between busy terminals and the open-air relaxation of the Crystal Coast. I handled copy for static digital assets, emphasizing the ease of reaching the coast via a direct flight from Hartford to New Bern. Deliverables included DMI Departure Digital, West and East Concourse Digital Soffits, LED Digital Totems, and Retargeting Banners in both video and static formats.