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"Take a Timeout"
Project Type
Marketing Campaign
Date
Sept. 2025 - March 2026
For NC and VA sports fans, we showed how to “Take a Timeout” from the intensity of gameday. I wrote all copy for Traffic CTV scripts, GIF banners, and retargeting banners, creating a sports-inspired voice that highlighted the relaxing, crowd-free Crystal Coast. The campaign positioned the unhurried, uncrowded coast as the perfect contrast to high-energy games on screen.
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